Fast and Easy Ordering from Your Mobile Phon

So I get this e-mail from Pizza Hut today (see the screen shot below), touting how fast and easy it is to order a pizza with my mobile phone. And I think to my self, what a wonderful world. No, wait...I think to myself "um...isn't it fast and easy to just call the number I've stored in my phone and tell them what I want?" Apparently not. Apparently it's easier to text message my order in, or use the mobile web.

Who knew?